Use of sustainable development goals in the formation of the marketing communication strategy of the local government body

Abstract

The Sustainable Development Goals (SDGs), also known as the Global Goals, are an overarching call to action to end poverty, protect the planet, and ensure peace and prosperity for all people around the world. These 17 goals are a development of the success of the Millennium Development Goals; moreover, among other priorities, they also cover new areas such as climate change, economic inequality, innovation, sustainable consumption, peace and justice. The goals are interrelated – the key to success in one of them is solving issues that are generally related to the others. This "agenda" is a plan of action for people, planet and prosperity. Its purpose is also to strengthen universal peace in conditions of greater freedom. The use of sustainable development goals in the formation of the marketing communication strategy of the local self-government body is highlighted in the article. The purpose of the study is the formation of a marketing communication strategy of the local self-government body based on the Zimnovodovsk TG. Seventeen sustainable development goals and 169 targets demonstrate the scope and ambition of this new global agenda or course of action. They are focused on the development of the gains achieved within the framework of the Millennium Development Goals, and on the completion of the implementation of the tasks that could not be fulfilled. The goals of sustainable development are aimed at realizing human rights for all, achieving gender equality and expanding the rights and opportunities of all women and girls, they are complex and indivisible and ensure the balance of three dimensions of sustainable development: economic, social and environmental, which should also be used for TG, that is, a local self-government body.