The main tasks of the marketing management process in educational institutions


  • Тарас Мацапура

Abstract

Abstract. At the present stage of development of the educational space, the problem of the activity of educational institutions as subjects of market relations and producers of educational services is exacerbated. It is important to develop and apply in the management system of educational institutions such mechanisms, the implementation of which will ensure the consideration of state policy in the field of education and modern economic factors influencing its development in the current market conditions. . The specific features of the sphere of education are highlighted, which determine the peculiarities of the tasks of the process of marketing management in educational institutions. Also important for today's day of the task, necessary for realization of process of management of marketing in establishments of education are analyzed. The effective ways of fulfilling the tasks of the marketing management process in educational institutions are determined. There is a certain study of the issue, the names of scientists who revealed the essence of educational marketing, the provision of educational services and marketing research. Emphasis is placed on the insufficient elaboration of the researched problem and the need to formulate and improve the main tasks of the marketing management process in educational institutions.
The main part of the article deals with the tasks of the marketing management process in educational institutions, the provision of educational services and structural elements of marketing management. The essence of the process of marketing management in educational institutions is revealed. Marketing management is an activity that aims to make it more profitable to present an educational institution on the market of educational services. The article pays special attention to the ways of conducting marketing policy in an educational institution. It is noted that the implementation of the main tasks of the marketing management process in educational institutions will provide a favorable and competitive position in the market of educational services.
Key words: marketing management, educational institution, marketing automation, profit, market of educational services, structural elements of marketing management, communication technologies, information, globalization.

Published
2020-10-30
How to Cite
Мацапура, Т. (2020). The main tasks of the marketing management process in educational institutions. Adaptive Management: Theory and Practice. Series Pedagogics, 9(17). Retrieved from https://amtp.org.ua/index.php/journal/article/view/267
Section
2.Management of adaptive processes in educational practice